Digital Trust and Personal Data Protection in Indonesia's Digital Economy
Keywords:
Digital trust, Personal data, Protection digital, Cyber security privacy, E-commerce.Abstract
This article discusses digital trust and personal data protection as the foundation of Indonesia's digital economy sustainability. The research uses a structured literature study and secondary data analysis from APJII, BPS, Bank Indonesia, e-Conomy SEA, BSSN, Komdigi, as well as national regulations related to the Personal Data Protection Law. The results of the study show that the expansion of the internet, marketplaces, QRIS, and digital financial services increases economic opportunities, but also increases the risk of data leaks, phishing, ransomware, and misuse of data processing permissions. This article proposes a six-dimensional Digital Trust Index framework, namely data security, platform transparency, consumer protection, digital literacy, regulatory accountability, and service convenience. The novelty of the article lies in the integration of aspects of the digital economy, cyber risk, and personal data governance into an evaluation framework that is easily adaptable for empirical studies, public policy, and digital platform strategies.
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